PBR fans are crazy about their favorite riders. And when Ford partnered up with the PBR, they wanted to give the fans a little extra treat. We created an entire web series around two teams of the PBR’s most loved riders. We pit the teams against each other in crazy challenges. Chaos ensued. And people watched all 22 episodes and their conclusions online.
This is the intro and one of the challenges.
My biggest challenge? Where to write these ‘scripts’ on the fly. 
