thank you, educators

How do you tout a vehicle discount for educators amidst all their other challenges? You don’t.

Turns out, what they really needed to hear was a simple “thank you.”

Over 1.5 million people watched the video as educators took to social media to thank us for the gesture. Which, in turn, led to a 33% boost in site traffic. I’m no math teacher, but that seems pretty good to me.