You don’t buy a car for its name. You buy it because you like it. So, when Ford wanted to introduce a new tagline and prove to the world that their cars could hold up to the best, it seemed fitting to show them off without any badges on the cars. Or the spot.
How’d it work? Well, the spot had over 2.9 million views on YouTube, it was #1 on the Advertising Age Viral Chart in May of 2012 and J. Mays, Group VP of Global Design and Chief Creative Officer at Ford said the spot was “The most inspirational advertising I have seen since I’ve been at Ford.”